— Nate (@BarstoolNate) June 20, 2018
The drink was promised to support weight loss and be compatible with the Keto diet.
- People spent $38 on unfiltered “hot dog water” sold at a festival in Vancouver, Yahoo News reported.
- The Keto-compatible “hot dog water” promised to promote weight loss, increase brain function, and make you look younger.
- The creator, Douglas Bevans, told Global News that he created Hot Dog Water as a stunt to encourage people to think critically and question health marketing.
Health and dieting fads are nothing new. From “appetite suppressant” lollipops to the “snake diet,” it seems people will try virtually anything that promises relatively easy weight loss. The latest weird dieting product? Hot dog water.
People in Vancouver reportedly paid $38 for bottles of unfiltered “hot dog water” said to support weight loss, increase brain function, and give a more youthful appearance, Yahoo News reported.
The “hot dog water” was sold at a stall at a Car-Free Day festival in Vancouver, British Columbia, over the weekend — and some people did indeed drink it, according to Yahoo.
But many missed the fact that the product was a stunt — and that the creator was trying to prove a point about misleading health marketing
The creator joked that the water was created by ‘a lot of people with backgrounds in science.’
“We’ve created a recipe, having a lot of people put a lot of effort into research and a lot of people with backgrounds in science really creating the best version of Hot Dog Water that we could,” self-styled Hot Dog Water CEO Douglas Bevans told Global News.
“So the protein of the Hot Dog Water helps your body uptake the water content, and the sodium and all the things you’d need post-workout,” Bevans added.
The marketing materials for the drink also promised it to be gluten-free and rich in sodium and electrolytes.
“Hot Dog Water is the NEW coconut water!” read one apparent testimonial from Dr. Cynthia Dringus, “Nobel Prize-winning nutritionist.”
The stall sold each bottle of the water for $37.99, or a Father’s Day special of two-for-$75, according to Global News. Hot Dog Water lip balm, breath spray, and body fragrance were also available.
The creator later revealed that Hot Dog Water was a stunt to encourage people to think critically about health products.
Unfortunately for the hopefuls, Hot Dog Water is in fact too good to be true.
Although he might have convinced some people, the creator of Hot Dog Water was actually trying to prove a point about fad health trends.
If someone looked closely at the fine print of the of the product’s sales pitch, they would see the following message:
“Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”
Read the entire story by Katie Warren at Insider.